| Television Event Broadcast/ Television News/ Internet Portals Coverage (Hong Kong, China, Overseas) |
790 hours |
Print Coverage
(Hong Kong, China, Macau, Overseas) |
429 insertions
(299 insertions in Hong Kong’s Print Media) |
Radio Coverage & Promotions
(Pre-Tournament Coverage, Live Update, News during the Event) |
RTHK 1 & RTHK3 (English & Chinese)
Commercial Radio 1 (Chinese) |
| Event Website |
2.85 million hits |
| Other Websites |
Over 450 websites around the world carried in excess of 1,500 articles about the Event |
The TPA commissioned a media research agency “Repucom” to conduct a Sponsorship Valuation for the Hong Kong Tennis Classic 2010. The de facto Title Sponsor “Brand Hong Kong” received more than HK$135 million in net sponsorship value.
